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[2011-12-28]Identifying Pain Points In Sales
Now, tell me where it hurts? OK, so I'm not a doctor - actually, with my chronic needle and hospital phobia that was never going to be a career suited to me.
[2011-12-01]Turning Traffic Into Sales
When it comes to Internet marketing, there are probably more posts written about building traffic, than any other topic.
[2011-11-08]Do You Want A Blog Community Or Do You Just Want Nicey-nicey?
When I immersed myself in the social media world three years ago, one of the most remarkable things I noted was how freaking boring it was.
[2011-10-18]Facebook Gives Us New Insights
Earlier this month, we mentioned some of the new Facebook changes including Timeline, Friend groups and a couple tweaks to Facebook advertising.
[2011-10-04]What Should Come First? Your Website Or Your Keyword Research
Unlike the chicken and the egg conundrum, this one is easy to answer - your keyword research should always come first.
[2011-09-20]Beyond Rankings - Actionable SEO Reports Your Boss Will Love
This session at the SMX East New York 2011 focuses on new ways to mine and combine data to create effective and useful SEO reports. The first speaker to take the stage was Vanessa Fox. She said that the main issue with ranking reports is that they pave the way of so many further questions.
[2011-09-07]Never Make A Search Engine Have To Hunt For Your Business
I imagine that most of us have been here before, fervently searching through a site to make sure it is in fact the same local company you are looking for. You are not sure though because none of the site content speaks to your locale.
[2011-08-19]Low Cost Tools That Can Help With Your Company's Social Media
Social Media is very effective when it comes to building your brand and promoting it. However, it seems pricey to many organizations.
[2011-08-04]How Are You Decentralizing Your Content Marketing?
Your Content Should Be Centralized and Decentralized.
The default state for most content marketing initiatives is to focus on content that we OWN, that resides on web properties we control.
[2011-07-18]Google Plus: Tricks Of The Trade
Everyone is on Google+ or G+, as it's fondly called now. If you want to master this newest social networking mecca, then you need to learn the tricks of the trade.
[2011-07-06]Why Do You Have A Website?
That might sound like a strange question to ask.
But think about it for a second - what is the purpose of your website?
[2011-06-17]Mobile Optimization Of Sites Is The Future Says Google
It's impossible to predict the future with complete accuracy, but that doesn't mean that rising water and torrential rains should be ignored; even if there's not a flood on the way, the trend is pretty obvious. That's the way the world of technology is right now with mobile devices.
[2011-06-01]How To Manage Your Engagement In LinkedIn Groups
Are you using LinkedIn to extend your network through participating in LinkedIn Groups?
[2011-05-18]Steps To Better Marketing Planning
What is a Marketing Strategy and How Do I Get One.
Years ago the marketing plan was a lot of Ps: price, place promotion, and so on. I prefer the Ms: market, message, medium, measurement, management. And you care about it because of the last M, money.
[2011-05-06]Are You Promoting Your Content?
"Build it and they will come".
It's a well-known and often over-used quote from the movie, "Field of Dreams", used to describe the fallacy of great content as a marketing tool. In my opinion, great content isn't great until someone shares it. And they share it with their friends, and so on and so on.
[2011-04-15]A No-Brainer Small Business Marketing Tactic That Doesn't Cost A Cent
What would you say if I told you that there was a free and easy way to get your Website address-and even your business name-in front of hundreds of people? If you are like most folks you would either say, "Great sign me up!", or "Okay, what is the catch?"
[2011-03-25]How To Massively Increase Your Sales And Profits, With This One Great Idea!
If you want to increase the number of clients you have or boost your sales figures, here's a quick marketing tip for you: "People buy for their reasons, not yours!"
[2011-03-10]How To Write Effective Titles For Content SEO
For a blog about SEO, its been quite a while since I've written a post about the topic of Search Engine Optimization. Well, that's about to change. Over my next few posts we're going to be hitting proper SEO techniques hard!
[2011-02-16]Adding Location Modifiers To Your Keywords
If you are a business owner looking to get into online marketing and, in particular, search engine optimisation, don't forget to think local.
[2011-02-03]How To Use Location Based Services
In the world of online social media, location-based services may be the next best thing. Since this technology is still relatively new, it could head off in several possible directions.
[2011-01-18]Attacking Your Competitors Can Hurt Your Business
Have you ever heard the saying, that when you bad-mouth a competitor, it actually makes you look bad and not them?
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