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[2010-03-23] How Do You Describe Your Level Of Social Media Expertise?
There is a fundamental problem among social media experts today. Some people have argued that the problem lies with people who are rushing to call themselves an expert without having the necessary experience. Others create some sort of artificial metric to try and put some parameters around who should be allowed to call themselves an expert and who should not.
[2010-03-09] Learning SEO One Step At A Time
One of the hardest things for any newcomer to search engine optimization (SEO) to discover is that there is a wealth of information online about SEO, and much of it is contradictory. To become any thing close to a true "SEO Expert," it is almost necessary to learn the entire history of SEO, have a clear understanding of all the methods people used to trick search engines in the past, and apply that knowledge so your new site does not get filtered or banned before it even gets off the ground. Whether people come into the universe of SEO as DIY site builders or customers, there is a sharp learning curve.
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