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[2009-11-25] Adding Reviews Can Build Traffic And Site Authority
RatePoint a marketing research company shared some interesting findings about reviews . Businesses that integrates reviews into their business web sites, 43 percent of the respondents to a survey indicated an increase in sales and 28 percent said they experienced an increase in traffic.
[2009-11-13] Should You Keep Your Best Content Behind A Registration?
A debate has raged for years as to whether you should place your juiciest content behind registration pages that visitors must fill out before seeing the good stuff. Some proponents argue that collecting that registration information is an ideal way to boost your marketing mailing lists. Others say that it ruins your search marketing and is nasty to your visitors. Who's right?
[2009-11-06] Creating Topnotch Headlines For Your Blog Posts
Whether it's the title shown on the search results page, or the subject line of your e-mail, or the title of your latest blog post, you need to provide a compelling reason for your customer to look closer. If you're not sure which headline is compelling, try several different variations. You can test them on a few people you know at first, but eventually, you'll want to try the promising ones on real customers to see which ones garner the most clicks
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