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[2008-03-12] Checking Your Ads on Google
In my opinion, Google AdWords has the most user-friendly campaign management system in the pay-per-click marketing space. Whether setting up a new campaign, adding unique tracking URLs to individual keywords, optimizing keyword dynamics through its keyword tool, creating new ads or fine-tuning bids, AdWords is far more intuitive and easy-to-use than its closet competitors Yahoo and Microsoft AdCenter.
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