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08.17.10 Increasing Your Ranking By Aiming Beyond Google  By Rene LeMerleImagine you've got your website in the top 20 on Google for a few keywords, or even better Top 10. Don't get too carried away, that's only the tip of the iceberg. If you want serious results from your SEO efforts, you should aim for more than just a Top Google listing for your website. Our clients are discovering that the best traffic results come when you dominate Google's SERPs for the most effective keywords. And local small businesses and niche businesses are in the best position to do so. Dominate Google's SERPs? Yes. They're moving beyond just their website for their SEO strategy which is allowing them to have more than one listing for keywords and search terms - and there's good reason for doing it: • Eliminate the competition • Increase the profile and authority of your brand/business • Stack the odds in your favour and increase click-throughs Now before you say "BUT that's gonna take hard work and marketing budget I can't afford", try some of these easy ways to dominate Google's results: • Keyword optimize your social profiles a. Rather than just have your social profiles featuring your business name, why not incorporate your important search term or relevant keyword in there. Not all social networks and services will allow those, but for the one's that do, utilise the opportunity to your advantage. • Develop a content strategy beyond your website Creating fresh, engaging and relevant content on your website is critical for your SEO strategy. There's no denying that. But more small businesses should look at creating content beyond their websites. And there's a plethora of ways to do it: • Slideshows/Presentations • Videos • Blogs/articles on other sites • Images/Media • Press releases Just think of the various types of content that exists online and rest assured there's probably a website that allows you to share it with the world - and yet again create a potential Google listing for your business. • Directory and Business listings Like your social profiles, often small businesses don't leverage the immense opportunities offered by the various business listing and directory services available. Have you posted your business on Linkedin or in a local online community directory? Probably not - and why not. Guess what - most will let you include important keywords in your title and throughout your profile. Another way to get a listing! There's plenty of other ways to create Google listing opportunities for your business. And more of these opportunities you embrace, the better your chances of dominating Google and improving the traffic results from your SEO. If you have used other techniques to increase your businesses exposure across Google's results, why not share them with our readers via the comments below. Comments About the Author: Rene is the marketing manager of ineedhits.com - a global search engine marketing company. He also leads the marketing for Gooruze.com - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world. |
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