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05.04.10 How To Determine Where Your Site Traffic Starts  By
Krishna De So just what is the point of Twitter? In my seminars, consulting and mentoring I often find many business leaders still wondering if Twitter is of value to their online marketing. One metric I came across recently was research by Irish web analytics company Stat Counter who reported that Twitter generated almost one in ten Social Media global hits to websites in March 2010.  They went on to comment that Facebookis the primary source of traffic to global websites with almost half (48%) of Social Media traffic to the sites they took account of in the research followed by: • StumbleUpon (25%) • YouTube (6%) • reddit (4%) • Digg (2%) • and MySpace (2%). LinkedIn ranked at number 12 of the social media referral sites accounting for 0.34% of traffic. The research date was based on 13 billion page views across the global StatCounter network of member sites. It's a good reminder to ensure that you provide tools on your website to encourage sharing of your content such as ShareThis.comand determine your own social media marketing content plan. Of course the other challenge we need to explore is what happens when that traffic does come back to your site and do we convert that social media traffic to opting in to our ezines or purchasing our products and services. Have you checked the source of your web traffic from social media sites recently? Is this influencing the direction of your online marketing? Comments About the Author: Krishna De is an award winning brand engagement strategist and author. She guides executives in how to create high performing businesses with a focus on building compelling and engaging corporate brands, employer brands and the personal brand of leaders using traditional and social media platforms. You can access her articles and podcasts at 'Biz Growth News' and subscribe to her ezine 'Biz Growth Express' for exclusive articles, free masterclasses and resources about branding, marketing and social media. |
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