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03.23.10 How Do You Describe Your Level Of Social Media Expertise?  By
Rohit Bhargava There is a fundamental problem among social media experts today. Some people have argued that the problem lies with people who are rushing to call themselves an expert without having the necessary experience. Others create some sort of artificial metric to try and put some parameters around who should be allowed to call themselves an expert and who should not. The easier way out (which I myself have taken on occasion) is to excuse yourself from the entire debate by saying that no one is REALLY an expert and we are all just people who use these tools and try our best. Since coming back from SXSW, I have been thinking about this and realized that none of these methods really works because they all assume that a "social media expert" is a single type of person. To be sure, there are some people working in social media who really shouldn't be - but I don't believe this number is as high as others would say. Instead, I think that many people who could be great at certain roles are simply trying to fill the wrong role. So, to help, I thought I would share what I think the 9 types of social media experts really are. And in true social media fashion, since 9 is such an uneven number ... let me know what you think the 10th would be. I will add the best suggestion for a 10th to this list. • The Pretender - This is the person who everyone loves to hate. The newly arrived and minted "expert" who has barely used any tools beyond Facebook and Twitter, has hardly any friends or followers, and bases most of their thinking on what they just read from the dozen or so social media "gurus" who frequently share free advice on their blogs. • The Trainer/Teacher - Being a great teacher is a gift, and not many people truly have it. If you are a natural trainer or teacher, you have the ability to make complex ideas that are part of social media easy to understand. After listening to your direction, someone new to using the tools and thinking about social media will feel dramatically more comfortable using the tools and (most importantly) why they should even bother. • The Professional Speaker - Popular sentiment is to treat these people as the biggest blowhards in the industry because they get up on stage and get paid to talk about social media. It is the existence of this type of expert, however, that often creates the inspiration and excitement about social media as a whole. Once again, not everyone is necessarily good at taking this role - but listening to a great speaker about social media can create a real impact across the entire industry. Speakers may be the rising tide that can lift everyone else's boats. • The Content Curator - I have blogged at length about how I believe content curators will be among one of the most important social media jobs of the future. While some may equate the job to that of a digitally savvy librarian, I see the role of a curator as much more of an editor about a particular topic. The curators are the ones that can help us make sense of the exploding amount of content online. The almighty search algorithm won't be enough. • The Event Organizer - In social media, there are lots of great events. From the more official conferences and summits to the less formal meetups and tweetups. If your gift is in creating really engaging moments for people to gather in real life and to facilitate those moments, you might fit this category. The Event Organizer, too, is vital for the social media industry to thrive because they are the ones that drive the real moments where virtual relationships become real. Continue reading this article. About the Author: Rohit Bhargava is the Vice President for Interactive Marketing with Ogilvy Public Relations Worldwide. http://rohitbhargava.typepad.com |
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