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06.24.09 Knowing The Risks Of The SEO Tactics You Use  By
Michael Gray One of the key aspects of any SEO strategy is knowing the risks of the tactics you use. As those tactics approach or break Google's guidelines the more likely they to get you penalized or banned. Knowing where you are on the risk scale helps you know when it is imperative that you take precautions and try to create a barrier of plausible deniability. Three tactics that I feel that warrant creating that level of plausible deniability are link buying, buying hosted content, and paying to have negative posts removed/changed. Last week a site I'm involved in received an email similar to this at the webmaster account: From:Jane@WellKnownDomain.com Subject: Purchasing Direct Advertising Hi this is Jane from from WellKnownDomain.com we see that you run a website in the widget area and are very interested in purchasing a direct text link from you. We would like the link to be placed directly in the content area of one or more of your posts. Hoping to hear back from you. Jane There are several things wrong with this type of approach: • If I reply to the email and it doesn't bounce back, as long as the headers don't look forged it's very hard to deny it's real. • If I look at your backlink profile and see some suspicious behavior like really targeted anchor text, it's hard to deny you aren't doing this as a regular practice. • Mentioning things like "direct link" and "in the content area" make it very hard to deny that someone with SEO knowledge or SEO guidance isn't involved (the search engines call this intent).
If you are aware of the risks involved with these types of tactic, and still want to try them, at the very least put a layer of protection between yourself and the website. Try something like this: From:Janet@gmail.com Subject: Advertising Inquiry Hi this is Janet I see that you run a website in the widget area. I have a client and would be interested in knowing if you accept advertising and what types of placements are available. Hoping to hear back from you. Janet If you get a response and it looks promising then follow up with a SECOND email inquiring about placement within posts and if they offer on-site tracking or if you can use your own direct tracking URL's. You really don't want to give away the domain until as late as possible, and you are comfortable the person on the other end isn't going to NARC on you. Until you give away the domain there's no direct connection between you and the target domain and deniability is still an option. I understand that this way takes much, much longer to do, but IMHO giving up your domain and signaling your intent to buy links with an SEO mindset in a first contact email is a kamikaze move. If you use your noodle there are other ways you can put barriers between the website you are buying links from, but don't ask cause I'm not telling. Comments About the Author: Michael Gray is SEO specialist and publishes a Search Engine Industry blog at www.Wolf-Howl.com. He has over 10 years experience in website development and internet marketing, helping both small and large companies increase their search engine visibility, traffic, and sales. Michael is a current member of Internet Marketing of New York ( IM-NY.org) and a guest speaker on Webmaster Radio. He is also an editor for the popular search engine new website Threadwatch.org. |
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