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05.14.09 Changing The Way Your Site Handles Content For Social Media  By
Sally Falkow The Internet has changed the way people find information. And it's changed the kind of information they pay attention to. What are people looking for today? Honest, informative and entertaining content breaks through the noise and wins their elusive attention. As people change the way they find information and the way they react to that information - news, reviews, opinions, product explanations, destination facts - we have to change too. It's no longer about getting people to our websites and keeping them there. You should be thinking of ways to get your content off your website and distributed all over the social web. Feeds is one of the easiest and most effective ways to do this.  Find stories that your readers will respond to, stories they'll want to share with others.
How do you know what kinds of content will resonate with your audience? Do a little homework. Social media sites have opened up a wealth of information about your consumers, evangelists and detractors. Tap into these online conversations and discover who is talking about you, what are they saying, what interested them, what information are they looking for and what kind of content about your produts or your industry do they find valuable enough to pass on. One caveat - this is not a short-term 'campaign'. As long as people prefer to find useful information online you should be producing content. 1. Make a list of all the groups you'd like to reach out to 2. Listen to what they're saying online 3. Figure out what they're looking for 4. Look at the content you already have that might fit their needs 5. Create new content based on what you learn 6. Syndicate and distribute the content in as many places as you can Comments About the Author: Sally is the author of Website Content Strategy blog: Information about the shifts in media consumption and the use of technology in marketing and PR so business can stay in touch with their rapidly moving audiences. |
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